D ecentrlized apps(DApps) have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of Dapps for its market potential cannot fade away anytime soon. But surprisingly, only a handful of DApps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other DApps? What are the key factors responsible for the failure of millions of DApps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the
formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on DApps and since they have a plethora of options for every DApp niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the DApp is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the DApp marketers mainly concentrate on the post-launch DApp marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the DApp to create buzz and hype just around the time when the app is launched. As and when you launch the DApp, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the DApp a Blockchain development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.